Trade Show Checklist What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way: 1. Align your trade show goals with your o verall marketing and company goals. 2. Create goals that are specific, measurable, and...

Trade Show Facts   Trade Shows account for over 18% of the marketing budget of most companies today. Fortune 1,000 and 1,500 companies * Corporate Trade Show budgets have increased by more than 50% in the last two years. * The 200 largest US trade shows have over...

Survival Kit for Trade Show   Pre-Show Effort: Review Show with Staff – what is expected from each department of the company to have a successful exhibit Review the arrangements for the booth i.e., type, size, colors, logo etc. Create an Eye Level Attraction Review...