Trade Show Facts


  1. Trade Shows account for over 18% of the marketing budget of most companies today. Fortune 1,000 and 1,500 companies
  2. Corporate Trade Show budgets have increased by more than 50% in the last two years.
  3. The 200 largest US trade shows have over 100,000 participating companies spending a total of in excess of $40 billion every year.
  4. Trade shows were named as the sales tool with the greatest impact on the purchase of technology.
  5. 91% of visitors receive their most useful buying information from events and trade shows.
  6. 90% of attendees have not been seen by the exhibiting company in the past 12 months.
  7. 72% of purchasers reported that the show influenced their purchase decision.
  8. 76% of those attending trade shows select the vendors they are planning to see, even before they step foot on the trade show floor.
  9. 59% of all attendees make their purchase after the trade show is over.
  10. Trade Shows are growing at a rate of 10%-12% per years, and are expected to continue this growth for at least the next 5 years.
  11. Trade Shows continue to be the best source of information in making purchasing decisions.
  12. Trade Shows continue to capture the highest caliber of economic decision-makers.
  13. 47% of marketers view them as having the highest ROI of all marketing activities.
  14. 72% of customers identified them as their #1 buying influence.
  15. 86% of customers agree that they increase their likelihood of purchasing products.
  16. 68% agree that they deepen their existing relationship with the company. Trade Shows remain the principal buying venue in many industries.
  17. Major companies, usually have one major show, and two local or focused shows a quarter. With these trade shows they are able to keep their sales forces in qualified leads, and look forward to closing orders. Today it costs a company $550 to $850 for a salesperson to make a sales call.
  18. A company cannot afford to have sales people make “cold calls”. A sales person should be used to “close” orders, not generate suspects. Using trade shows as your source of qualified leads is the answer.
  19. Only one out of seven companies exhibiting at a trade show will be successful.



Sources: Center for Exhibit Industry Research, Simmons Market Research Bureau, and TSEA.




QGroup Trade Show Facts