The Building Blocks to Successful Marketing

The Building Blocks to Successful Marketing It's More than Sales and Advertising Whether you're a Fortune 500 company or a one person shop, to be successful, you must have a marketing strategy and you must implement it consistently. However, it doesn't have to cost a...

Marketing planning process

Marketing planning process Situation analysis is the first component of the marketing planning process. It involves a thorough examination of your company in relation to the competition and an analysis of the company’s internal strengths and weaknesses. A complete...

Marketing Budgets Showing Resilience

Marketing Budgets Showing Resilience. By Kate Maddox While many companies are cutting marketing budgets in response to the economic downturn, a surprising number are increasing them during these challenging times, according to several recent surveys. The Association...

Marketing Audit Plan Report

Marketing Plan Audit Report A. Business and Product/Service Description 1. Describe the Industry 2. Specify the Organizational Mission and Objectives 3. Describe the Product/Service and the Fit 4. Record Financial Forecasts/Goals B. Market Environment 1. Describe the...