Challenges Faced by Sales Management
Measurement & Reporting
- Salespeople drop a prospect right after the forecast comes out, we don’t know about it until the next forecast
- Can’t tell if we will meet our sales goals during the period
- Don’t know the true sales cycle for each product
- Difficulty assessing new salespeople
- Can’t see the middle of the pipeline, just what is going in and coming out
Management Time
- Don’t have enough time to travel with all the salespeople
- Don’t have time to talk to each sales person about each prospect
- Don’t spend sufficient time with those salespeople who need help
Management Effectiveness
- Have no way to know about problem prospects unless alerted by salespeople
- Learn too late about lost opportunities (too late to get in and help reverse)
- Don’t have tools to be as proactive as I would like, find myself being mostly reactive
- Don’t have accurate information regarding why business is being lost
- Don’t have a system that tells me which prospects a salesperson needs help with
- Don’t have a method to identify a salesperson’s recurring problems
Salesperson Effort
- Unaware of intermittent lapses in salesperson’s effort
- Difficulty assessing the effort the salespeople
Salesperson Effectiveness
- Can’t determine specific salesforce training needs
- Can’t pinpoint strengths and weaknesses of individual salespeople
- Difficulty assessing salesperson’s impact on a territory
- Salespeople are not focusing on the best revenue opportunities