If Only I Had A Strong #2…Is it Time to Hire One? And How To Make it Work!
Overview
Section 1: Is It Time To Hire A #2
- Objectives
- Rewards
- Risks
- Pitfalls
- Questions To Consider Before You Start
Section 2: How To Make It Work
- Before You Start
- Define The Profile
- Identifying Candidates
- Recruiting
- Evaluating Candidates
- Integration Into The Company
- “Managing” #2
- CEO Responsibilities
Section 3: Keys to success
Section 1
Is IT TIME TO HIRE A #2?
Objectives
- Personal
- Relax& enjoy
- Get free from the day-to-day
- Business
- Vision
- Financial
- Market
- Departmental
- Professional
- New role: What driving need does the company have that you are uniquely able to fulfill (that you are precluded from handling now)
- How do you want to spend your professional time?
- Freedom from being too caught up in the details
- Add more muscle (too much to do alone)
- Add specifically needed expertise
- Alignment of personal, business and professional
priorities
- Spend more time with your family
- Invest in growth of the company or harvest cash
- Build business for $, ego, family succession, or sale
- Establish a succession plan
- Rewards
- Increased profitability
- Improved structure and processes that allow growth
- Improved morale
- Management development
- Clearer objectives
- Improved communications processes
- Fresh start at open communication
- Increased feedback
- Smoother administration
- Increased energy
- Freedom for owner to pursue preferred activities
- Potential succession
- New or increased skill set
III. Risks
- Loss of owner’s identity
- Owner frustration at the pace of results
- Lower morale
- Uncertainty of position by current company members
- Impact of those who disagree with the hiring decision
- People who wanted the job
- Don’t feel the position is necessary
- Upset at the compensation level (disagreement or jealousy)
- Reduced focus on vision
- Turnover
- Overhead expense without yielding benefits
- Loss of confidence in owner if #2 fails
- Major change in corporate culture
- Inactivity while members assess the politics of who to follow
- Pitfalls (& Why does the first attempt nearly always fall?)
- Owner fails to make the adjustment
- Owner doesn’t find new, valuable, comfortable role in the company
- Owner continues involvement in #2’s tasks
- To having an operating executive partner rather than a manager
- To new lines of communication and reporting systems and feels uninformed
- Unclear objectives – Success is poorly defined
- Limited authority limits the #2’s ability to implement change
- Poor communication processes with #2
- Hires for the wrong reasons
- Not willing to make necessary personnel changes
- Hired for project vs. long term leadership
- Poor fit with culture and personality of the company
- #2 is not fully and passionately supported by CEO (there can be no crack in the persona)
- #2 manages the business but not the relationship with the owner
- Owner just can’t share the hen house!
- Questions to consider before deciding to start your search
- How will the company be different with the right person in place’?,
- What is not happening now that would be improved?
- What, specifically, would you expect from a #2?
- What will new executive provide that current staff doesn’t?
- Why don’t they?
- What are the alternatives to consider?
- Reorganize company around desired objectives
- Management training
- Upgrade talent in existing positions
- Implement TEC lessons
- Consultants
- How will my life be different with a #2 in the company?
Section 2
How Do You MAKE IT WORK?
Before you start
- Decide if you want a #2 or a #1
- Question of leadership vs. management
- Leadership Role
- a) President, COO (possibly CEO)
- b) Job responsibilities include significant participation in setting the direction of the company
- c) What you can expect
(1) Leadership
(2) Operating partner
(3) Wants equity
(4) Expects authority and accountability
- Management Role
- a) VP, General Manager
- b) Job responsibilities focus on getting things done
- c) What you can expect
(1) Management
(2) Implementation
(3) Wants a compensation package
(4) Expects direction and feedback
- Define your objective organization chart
- Organizational structure
- a) Classic
- b) Split departments
- c) Dotted lines
- d) Shared responsibility
- Specific personnel reporting structure
- Establish the style of dealing with a #2 that you are likely
to be most comfortable with
- Share responsibilities
- Supervise activities
- Hold accountable
- Abdicate responsibility
- Establish ground rules for working with #2
- Written reports
- Meeting schedules
- I/we/you
- Feedback to #2
- Prioritized expectations
- Key Indicators
- Define corporate objectives
- Vision (5 years or longer)
- Sales and profit objectives (3 – 5 years)
- Value objectives
Define profile based on a review of expectations
- Skill sets
- General
- Sales
- Organizational
- Planning
- Financial
- Negotiating
- Distribution
- Manufacturing
- Marketing
- Industry knowledge
- Human Resources
- Research & Development
- Experience
- Similar role
- Company size
- Industry
- Markets
- Corporate cultures
- Outside Activities
- Personality
- Values
- Cultural style
- Work ethic
- #lvs.#2
III. Identifying candidates
- Look within the company
- Ask TEC members
- Ask accountants
- Ask lawyers
- Ask vendors
- Ask consultants
- Review industry players
- Head hunters
- Consultants
- Wall Street Journal
- Prepare recruiting pitch
- Corporate history
- Industry trends
- Corporate opportunity and vision
- Type of company (personality)
- Your new role
- Individual opportunity
- Evaluating candidates
- Prepare a phone interview worksheet
- Use the profile to score candidates
- Set up multiple meetings with leading candidates in different environments (office, restaurant, golf course, dinner with spouse)
- Use outside, objective interviewers (TEC members, Chair, Advisors)
- Consider using a human resource consultant or head hunter as a screener
- Offer an interview opportunity to one or two members of your Board of Directors
- Have the finalists meet with key management
- Check references
- Psychological testing
VI Integrating your new #2 into the company
- Clearly define new organization chart
- Review each position and person with #2
- Establish any exceptions to authority (sacred cows; owner expertise, role or concern)
- Review new organization chart with staff well in advance of arrival of #2
- Introduce to key management prior to actual start (if not already done during interview process)
- Notify the entire company of selection as soon as decision is made
- Assign a task to be done prior to arrival
- Suggest that #2 run a staff meeting to introduce his style, ground rules and expectations on day #1
- #2 must be aware of budgets and cash constraints (financial or philosophical)
- Provide as much data in advance of start date possible (financials, proformas, planning documents, personnel records, market information, trends, trade magazines etc.)
- Position yourself as excited and totally supportive
VII. “Managing” your new #2
- Stay consistent with the style that you have chosen
- Choose the format that you want used in his reports to you
- A format that you are comfortable with
- A format that #2 uses with his reports
- A format that #2 suggests
- Delegation vs. abdication
- Authority
- Communication Process
- Weekly report
- Periodic review
- Biweekly lunch
- Key Indicators
- Establish an operating partnership
- Stay close
- Share the results of your new role
- Help #2 manage the relationship with you
VIII. CEO responsibilities
- Written definition of your role and #2’s role
- Establish your role within the company
- Announce it
- Display it by example
- Be 1,000% supportive of #2
- Preach the vision (get people focused on where we are going rather than the players)
- Listen to staff comments & provide culture feedback to #2
- Be committed to this strategy as the best way to achieve the vision
- Compass vs. Clock orientation
- Leader vs. Manager
Section 3
KEYS To SUCCESS
- The CEO’s new role in the company must be driving force behind the effort
- Know how you will use your time
- Commit to being successful in your new role
- Have a clear vision the company direction
- Share it with everyone
Ill. Be sure that your solutions require a #2
- Is this a project or a career position opportunity?
- How might I accomplish these objectives without a new #2
- Be patient in your recruiting
- Know and share your expectations of your #2
- Establish an operating partnership –
VII. Establish and adhere to a style and ground rules
- Anything less than great communications will lead to failure
VIII. Commit to success and do not second guess yourself
- This is a course of no return
- You can’t wake up in the morning and successfully “wish” that you were not pregnant
- Plan on working harder than ever
If Only I Had A Strong #2 – Is it Time to Hire One and How to Make it Work