5 quick sales tips for e-trailers

5 quick sales tips for e- tailers YO. Got a minute? We know it's a battle out there for e-tailers this holiday shopping season. Maybe you're doing better than you had hoped. Maybe you aren't. If your shopping carts are empty, or people aren't even mustering their mice...

Top 10 Direct Mail Mistakes – Mailways

Top 10 Direct Mail Mistakes You are viewing page 1 There are some people who make a career out of direct mail. Most people, however, get the general idea but make errors along the way. Below are the most common mistakes that you will encounter with a direct mail...

Teasing and Pleasing With Envelope Copy – Dean Reick – DM News

Teasing and Pleasing With Envelope Copy Dean Rieck, August 14, 2006 Last time, I told you that you don't saw a board with a wrench and you don't tighten a screw with a hatchet. Every job requires a specific tool. This is also true of teaser copy on your envelope. An...

Success Checks – Integrity of Our Mailing List Survey

Success Checks Integrity of Our Mailing List Survey TO: ---------------------------------- FROM: _ This questionnaire from TEC member David O. Schwartz will be used to determine whether our mailing list is as up to date and functional as it should be. Please have this...

NCOA

National Change of Address (NCOA) o The NCOA file is a consolidated file of move information that on average contains approximately 108 million permanent change-of-address (COA) records filed with the U.S. Postal Service. Each record contains the relocating Postal...

Nanographic Printing

The Nanographic Printing Process Combining the versatility and short-run economics of digital printing with the qualities and productivity of offset printing.   October 2012   Executive summary In May 2012, Benny Landa - inventor of the Indigo Digital Press...

Ink-jet

Ink-jet: A Disruptive Technology There have been significant developments that make ink-jet a more viable process and now thrust it into the mainstream of the printing industry. The ink-jet market is growing in every direction, from flatbed and wide-format, to label,...