Effective Marketing One Key to a Productive Customer Manufacturing System
Today’s Objective Marketing Strategies
The Building Blocks to Successful Marketing
The Building Blocks to Successful Marketing It's More than Sales and Advertising Whether you're a Fortune 500 company or a one person shop, to be successful, you must have a marketing strategy and you must implement it consistently. However, it doesn't have to cost a...
TEC – Market Discipline The Key to a Dynamic Marketing Plan – Jay Chalmers
Market Discipline: The Key to a Dynamic Marketing Plan Jay Chalmers MARKETING In most companies, the marketing plan involves little more than deciding how much revenue the company wants to have for the year and how it intends to get it. Long before you make...
TEC – Effective Marketing How to Get it Or Tell if You Already Have It – Mitch Gooze
Effective Marketing; How to Get it or tell if you already have it Mitch Gooze BE THE LEADER IN YOUR MARKETPLACE If you aren’t the #1 or #2 supplier in your market segment or market niche, no matter how small that niche is, at some point in time you are...
Strategic Marketing and Analysis, Inc.
Marketing planning process
Marketing planning process Situation analysis is the first component of the marketing planning process. It involves a thorough examination of your company in relation to the competition and an analysis of the company’s internal strengths and weaknesses. A complete...
Marketing Mainstay, SMS Texts
Marketing Budgets Showing Resilience
Marketing Budgets Showing Resilience. By Kate Maddox While many companies are cutting marketing budgets in response to the economic downturn, a surprising number are increasing them during these challenging times, according to several recent surveys. The Association...
Marketing Audit Plan Report
Marketing Plan Audit Report A. Business and Product/Service Description 1. Describe the Industry 2. Specify the Organizational Mission and Objectives 3. Describe the Product/Service and the Fit 4. Record Financial Forecasts/Goals B. Market Environment 1. Describe the...
Lorraine Gregory Where Marketing Means Business
Find out who your talking to before making your pitch – Marketing Methods – Diana Granito
Business Start-Up – The definition of marketing
Business Start-Up The Definition of Marketing by Tiffany Washko If the circus is coming to town and you paint a sign saying, "Circus is coming to Fairgrounds Sunday," that's Advertising. If you put the sign on the back of an elephant and walk him through town, that's...
Social Media Marketing 7 Day Crash Course
Ask the experts? Please do! As consumers, we’re all wannabe marketers
Being in the strategic marketing arena for more than 25 years, it still somewhat surprises me when clients and their colleagues assume they know more about the field than my fellow marketing professionals or I do. But, what I’ve come to realize is marketing is...
New tools for the toolbox: What’s really new about cross-media marketing?
As I look at the end of this year and get ready for the next, I think about what to improve upon or do a bit better. One thing that comes to mind is a clearer understanding and use of the different on-line marketing techniques that exist today, techniques that utilize...
Sizzle or substance? Execution is the real big idea in business development and marketing
Recently, I had the opportunity to meet with a prospective client who said, “We can’t wait to hear your ideas.” I took that as simply a part of our conversation, and not necessarily an important part considering the many challenges they faced. But it got me thinking...
We may need to sell cheaper – but not any less: Maximizing today’s communication tools
As businesses keep evolving and finding ways to function more effectively and efficiently, I’m noticing continuous improvement in managing the cost of sales. The process itself has significant overhead, with some estimates as high as $600 to $800 per individual sales...
Success in sales? Know thy brand – Revisiting the basics: Company vision, core values and USP
It still amazes me when I speak to some salespeople—particularly those who represent a huge brand their company has spent tons of money to develop—that they can’t articulate brand basics: vision, core values, and unique selling proposition. So, let’s revisit the...
Developing your database: Getting back to basics – Protect it, nurture it and grow it
I recently had the opportunity to speak to a group of businessmen that represented large companies with sales of $50 million or greater. I asked a couple of questions about their marketing and sales efforts, and we talked about a number of things that were...