Marketing Budgets Showing Resilience

Marketing Budgets Showing Resilience. By Kate Maddox While many companies are cutting marketing budgets in response to the economic downturn, a surprising number are increasing them during these challenging times, according to several recent surveys. The Association...

Marketing Audit Plan Report

Marketing Plan Audit Report A. Business and Product/Service Description 1. Describe the Industry 2. Specify the Organizational Mission and Objectives 3. Describe the Product/Service and the Fit 4. Record Financial Forecasts/Goals B. Market Environment 1. Describe the...

For sales success ask salespeople by Jeffery Gitomer

For sales success, ask salespeople by Jeffrey Gitomer Published: November 16th, 2009 In a recent survey conducted by a BIG benefits management company (a management and human resource consulting firm), they asked 365 chief executives and sales management executives,...

How to Become a Rainmaker by Jeffrey J. Fox

How to Become a Rainmaker   The Big Idea   Inspired by Native American tradition, the Rainmaker is one who uses his power to bring rain to nourish crops that feed the tribe. In sales, a rainmaker is the revenue-bringer to a company. She brings the very...

Business Start-Up – The definition of marketing

Business Start-Up The Definition of Marketing by Tiffany Washko If the circus is coming to town and you paint a sign saying, "Circus is coming to Fairgrounds Sunday," that's Advertising. If you put the sign on the back of an elephant and walk him through town, that's...