CHALLENGE:
TRITECH was known as a leading communications systems integrator. It recently acquired both an Audiovisual and Security company. The convergence of theses three services mandated a new positioning that communicated the efficiencies and value of one single source for the engineering, installation, and maintenance of communications, AV, and security systems.
SOLUTION:
Q Group developed the tagline “Connecting Your Business” to communicate not just TRITECH’s new mission, but the all-inclusiveness of its system integrator offerings. In addition, “The Power of One” campaign, a refreshed logo, corporate stationery, corporate brochure, and new website powerfully reflected the brand’s new identity.
RESULTS:
Q Group developed a consistent, unified look for all of TRITECH’s marketing and advertising material which, collectively, represented a powerful systems integrator solution for corporate enterprises.