CHALLENGE:
EVENTjournal.com, an on-line system for creating fundraising journals, needed to position and articulate its beneficial offerings to event planners, as create a more consistent brand identity.
SOLUTION:
Q Group developed an all-new positioning and color palette which clearly differentiated EVENTjournal’s offerings, while reflecting a dynamic professionalism to engage event planners. Through a revised logo, new website and sales collateral, tradeshow display, and e-mail blasts, the EVENTjournal.com message is clear: transforming tradition, maximizing support.
RESULTS:
EVENTjournal.com is becoming the recognized e-journal leader within the fundraising event industry.