CHALLENGE:
The office furniture industry is dominated by somewhat mundane, product-driven advertising and promotion which, more often than not, fails to differentiate either the brand or the supplier.
SOLUTION:
Q Group developed a highly engaging, somewhat irreverent campaign featuring eye-catching, clever headlines and photography which not only attracted attention, but positioned The Workplace Group as a smart and hip provider of office furniture.
RESULTS:
The campaign positively impacted the brand’s awareness, and resulted in a 35% increase in annual sales 12-18 months after the campaign originated. In addition, the clever headlines became infectious as customers began referring to The Workplace Group’s offering as “cube-a-licious.”