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RSK Enterprises, Inc. 
www.rskenterprises.com 
Sam Khoury 
Presents ... 
Managing Cash Flow in a 
Time of Crisis 
(Sam Khoury - 2002) 

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Sam Khoury presents .•. 
Managing Cash Flow in a Time of Crisis 

~ The Crisis (An Uncharted Terrain) 

~ Surviving the Crisis (Navigating the Terrain) 

~ After the Crisis (The Terrain Ahead) 

Sales growth ... hides many sins 

Sam Khoury presents ..• 
Managing Cash Flow in a Time of Crisis 

~The Crisis (An Uncharted Terrain) 

./ Accepting the crisis 

./ The CEO's skill set & the business' 
life cycle 

./ How to identify the "real" problems 
(seems easy ..• but it is not) 

Denial is your worst enemy 

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Sam Khoury presents ... 
Managing Cash Flow in a Time of Crisis 
J.-The Crisis (An Uncharted Terrain) 
Business Life Cycle 
Growth 
! 
Consolidation 
$ 
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Start up 
Expansion 
Reinvention 
Time/Years 
Different skill-sets are needed at 
each stage of a business' life cycle 
(Sam Khoury - 2(02) 

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4/" I ro/'-'~ r 
,/1;X ~4L- 
#/U 
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Sam Khoury presents ... 
Managing Cash Flow in a Time of Crisis 
~Surviving the Crisis (Navigating the Terrain) 
• Prioritize the cash impact of each problem 
•• Action plan to solve each problem 
L· 
Responsibility for execution (Success is in 
the execution) 
• Main areas on which to focus 
• "Creating" cash (cash flow plan & timeline) 
-2(02) 

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-, 
2 

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Sam Khoury presents •.• 
Managing Cash Flow in a Time of Crisis 
~ After the Crisis (The Terrain Ahead) 
•	The "science" of running a business 
•	The "art" of running a business 
• "Secrets" of business success 
-2002) 
Cash is King 
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Sam Khoury presents •.• 
Managing Cash Flow in a Time of Crisis 
~ After the Crisis (The Terrain Ahead) 
The Science Of Running A Business 
• Goals & goal setting 
• Action Plans 
•	Contingency plans 
•	Monitor key indicators 
•	Apply fundamental tools 
•	Decisions - . Always focused on the goals 
-2002) 
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another crisis 
3 

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~ 

Sam Khoury presents ... 
Managing Cash Flow in a Time of Crisis 
~ After the Crisis (The Terrain Ahead) 
The "Art" Of Running A Business 
•	Business judgement 
•	Peripheral thinking 
•	People skills (sincerity is key) 
•	''Feel'' for the business 
•	Comfort with uncertainty 
•	Ability & willingness to change 
•	Know what you don't know - • get help 
•	Actions & inactions 

-2(02) 

Sam Khoury presents ... 
Managing Cash Flow in a Time of Crisis 
~ After the Crisis (The Terrain Ahead) 

"Secrets" Of Business Success 
•	Culture & Discipline 
•	Problem ldentiflcation- systems & processes 
•	Personnel » tits & mistits 
•	Authority vs. Responsibility 
•	Decisiveness ( requires courage) 
•	Critical analysis 
•	Use of board of directors 

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